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What I really mean

Problem

Caregivers and children often lack attention and understanding on common grooming phrases, behaviors, and tactics. Giving predators an opportunity to take advantage of their victims while evading detections online.

Insight

Most victims do not realize that they are being taken advantage of.

Idea

We created What I Really Mean. A translation feature on all Meta’s social media apps to detect & provide translation of the true alternate meaning of the messages by utilizing database to extract common grooming phrases, blocking any incoming outgoing messages and images.

What I Really Mean Thumbnail What I Really Mean Presentation Board