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Are You OK?

Problem

Mental health insurance has never been seen as an obvious risk mitigation strategy.

Insight

Due to a lack of awareness and knowledge, many Malaysians consider discussing and seeking help for mental health issues to be taboo.

Idea

AlA and Apple are teaming up to utilize Siri for raising awareness about mental illness, with a focus on fostering empathy and active support for those facing mental health challenges.

Are You Ok Thumbnail Are You Ok Presentation Board